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Catchup - 12/22/08
Jeremy Schoemaker is giving you a once in a lifetime opportunity to get your brand out there while supporting a good cause. During Affiliate Summit Jeremy will be wearing one person's brand on his t-shirt during the conference. If you want your brand on his t-shirt, make a bid for it on Ebay. Do you want to be a top online marketer? Gyutae Park wro
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Are you keeping tabs on brand experience?
by Beth Harte There was a time when companies (or non-profits, universities, etc.) controlled their brand. Today companies control their brand logo, brand colors, and message but what they no longer control is the brand experience or "emotional aftertaste" (coined by Ze Frank). There's been a power shift and the first mistake many companies make is
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Is Your Brand on Twitter? It Should Be!
By Carrie Hill
There’s a great article over at Mashable this week from Lon Cohen about brand presence on Twitter. I’ll preface this review by saying I’m a Twitter addict, so I might be a little biased toward the “Yes” side of things but I’ll do my best to represent the Twitter naysayers as well.
Cohen outlines [.
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The World has gone mad !
Jonathan Ross has landed himself and sex manic Russell Brand (and all round good guy) a suspension and a serious finger wagging at, over the controversy of telling Fawlty Towers star Andrew Sachs that Brand had f**cked his Granddaughter.
More than 18,000 people have complained to the BBC, this lady was on TV complaining. To be [...]
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Big Brand Social Media Interview: Wells Fargo, Home Depot, UPS & Graco
As much has been publicized about brands using social media to better connect with their customers, extend brand reach and increase sales, there’s still a high demand for practical insider advice and case studies.
To preview the upcoming BlogWell event Oct 28 on How Big Companies Use Social Media, Online Marketing Blog brings you this first [
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Brand Building Tips (On A Budget)
It's all very well for Coca-Cola.
Everyone already knows who they are. They have an established, iconic presence. They have mega-bucks to spend. They hire very expensive people to make very expensive noises in every market-place in the world.
But what do you do if you're a web entrepreneur trying to build a brand, from scratch, from your couch?
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Matching Your Online Brand to your Offline Brand
Three companies annoying me lately for killing their brands and how: Apple says they're more than just the preferred computer for trendy kids using their daddy's credit cards, and then they boot object-of-my-search-crush Kevin Ryan, not a trendy kid OR using his father's credit card, out of their store in...
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